Throwing Money at Problems Instead of Solving Them Is Your First Mistake
Not Knowing What an Agency Is Doing For Your Business Is Problematic
Blindly hiring and contracting freelancers or agencies without having enough knowledge about the problem you want them to solve makes them a predator and your business the prey.
Not Knowing How an Agency Does What They’re Doing Is Unacceptable
Agencies, freelancers and the majority of the world’s influencers can not give you reports, evaluations or assessments of their work because they simply are not working. There’s nothing of substance to give, but they’ll be sure to charge your business routinely.
Not Evaluating Your Contractors or Vendors is Draining The Business
These people in most cases, and companies in fewer cases, rely on your ignorance to make money. Therefore they will deplete your budget for all of your companies departments long before they do anything tangible for the business. It’s your business to evaluate companies being paid to work on your behalf in the best interest of the company.